Knab bank
Machine learning makes financial services more human focused
The question from KNAB:
KNAB wanted to improve their financial services. We were asked to uncover the needs of the customers based on new technologies.
Focus areas
Formats
Technology
Data
What we did:
Using big data, machine learning and predictive analytics, we teamed up with Microsoft to set up a pilot programme and uncover the questions that really impact customers. With this knowledge we were able to help improve existing services, and customers got to discover new possibilities.